How to use CRM for lead management
For 61% of marketers, generating leads is the most difficult task and highest priority. Of course, without consistent leads, your business is doomed. Even a well-designed lead generation strategy doesn't guarantee success, according to 88% of marketers who are unhappy with their lead conversion rates. A missed sales opportunity will not make you money. You must approach the process holistically and properly manage leads from lead generation to conversion. In this article, we will talk about lead management and its role. Enabling business growth and managing leads more effectively with a lead management CRM solution. What is lead management? By its very definition, lead management is the acquisition of prospects before they move from the top of the sales funnel to a purchase decision. Lead management can be divided into six main steps... · Lead capture · ...